The Sport Economy School

Chicago, Illinois

The Sports Economy School (SES) is an international, college-preparatory boarding school and social enterprise. SES' mission is to build resilient, self-aware global citizens and visionary leaders by providing them the skills, experiences and global perspective essential to compete in an ever-globalizing economy. The Sport Economy School was invited as a project that took over the idea of brand identity and web design for a new school that is to focus on preparing kids to pursue a higher education in sport related studies; such as technology, management and media. One of the fundamentals of The Sport Economy School was to provide 25% of its budget dedicated to unprivileged students that could not afford to attend. In a way this project was a method of boosting education especially for those that cannot sustain a quality education for themselves and to hold up their families. The logo designed was inspired from the Olympics emblem.